• Conformity is when an individual has a change in belief or behaviour in order to fit in with a group.

What are the different types of conformity?

Compliance

• When an individual is?conforming?to a group publicly, even though they disagree with them privately:
  • Eg. A person may say that they are a vegetarian because all of their friends are, but they still eat meat behind their friends' back when they have the chance

Identification

• When an individual?temporarily?adopts the behaviour of a role model or group
• Where individuals conform to the expectation of a social role; such as; police officers, nurses, and teachers:
  • Eg. You begin to dress like your friend as you admire the way they look

Internalisation

• When an individual is exposed to the different views of the other members of the group and both?accept?and?internalises?them as their own
• This leads to acceptance of the groups' point of view both publicly and privately:
  • Eg. If your friend is vegetarian and you decide to convert to this lifestyle as well, you fully agree with them and you are not tempted to go back to your old diet