翰林大學生商賽課程旨在幫助學生了解商業競賽的基礎知識和技能,從而提高其參賽的能力。課程內容包括如何分析商業問題、制定商業計劃、營銷策略、財務管理、商業模式創新等方面的知識,并通過案例研究和團隊合作來加強實踐操作能力。同時,該課程還將引導學生通過市場調研、客戶需求分析、競爭對手分析等方法,培養他們的商業頭腦和創新思維,為未來的創業和職業發展打下堅實的基礎。
1、Desk?Research
-?Different ways to conduct research
-?Finding private information
2、Storyline structure
-?Basic structure for case competition
-?Logic structure
3、Storyline building
-?Pyramid structure
-?Good storyline vs Bad storyline
4、Financial Analysis
-?Financial accounting basics
-?Fundamental analysis
5、Brainstorm session
-?Applying analytical models
-?Feasibility check
6、Student research discussion
-?Industry, market, consumer, business model
-?In-class discussion
7、Student research discussion
-?Organization structure, marketing plan, financial projection
8、PPT/reporting training
-?Basic slide structure training
-?How to leverage ppt tools
9、PPT/reporting training
-?PPT review and enhancement
-?Written communication enhancement
10、1st?draft review and analysis
11、Case competition presentation
-?Develop outline
-?Role play practice
12、Case competition presentation
-?Q&A preparation
-?Presentation mock
13、Final draft review and analysis
14、TBD based on student situation
15、TBD based on student situation
Michael導師 曾先后就職于奧瑋咨詢紐約和上海辦公室,任高級項目經理,曾斬獲中美兩地多家頂級咨詢公司全職offer,商賽經驗豐富,面試過100+候選人,VOYAGE聯合創始人,對于咨詢領域求職擁有豐富經驗。 輔導2018級奧緯商賽冠軍團隊 畢業于CMU 計算機專業 擅長咨詢等行業的簡歷重塑、case 框架輔導、mock interview等等 輔導學員拿到MBB、奧瑋、oc&c等Tier1、Tier2咨詢公司的實習、全職offer
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